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This is a practical guide for anyone who wants to learn how to make successful programs in the digital era. It examines the key roles in audio and podcasting: announcing, presenting, research, copywriting, producing, marketing and promotions.
Making Radio and Podcasts is a practical guide for anyone who wants to learn how to make successful programmes in the digital era. It examines the key roles in audio and podcasting: announcing, presenting, research, copywriting, producing, marketing and promotions. It also outlines what is involved in creating different types of programmes: news and current affairs, music, talkback, comedy and features, podcasts, as well as legal and regulatory constraints.
With contributions from industry experts, the fully updated fourth edition is global in focus and reflects the impact of podcasts and digital radio, including multi-platform delivery, listener databases, social media and online marketing. It also examines how radio stations have reinvented their business models to accommodate the rapid changes in communications and listener expectations.
This is the ideal text for undergraduate and postgraduate students taking courses on radio, audio and podcasting, media production and digital media, with broader appeal to professionals and practitioners in the audio industries.
Inhaltsverzeichnis
'The book from the internationally respected Steve Ahern is an impressive "must read" for anyone studying audio or embarking on a career in radio or podcasting, covering everything from understanding the strengths and dynamics of radio and audio, to very concrete advice on how to perform successfully in front of the microphone.'
Anders Held, founder of the RadioDays conference
Praise for the Previous Edition:
'The distilled wisdom and passion of top practitioners makes this an invaluable guide to making radio in Australia.' Siobhan McHugh, award-winning radio feature producer and lecturer, University of Wollongong
'a very useful hands-on guide to radio production in Australia'
Gail Phillips, Associate Professor of Journalism, Murdoch University
'Making Radio has been a core text for all our radio courses since it was written. It covers everything from the basics you need to know when you begin your radio career, to high level skills required for career advancement.'
Kim Becherand, AFTRS Radio Division
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