Historicising Transmedia Storytelling

Through studies of the storyworlds constructed for The Wizard of Oz, Tarzan, and Superman, the book reveals how new developments in advertising, licensing, and governmental policy across the twentieth century enabled historical systems of transmedia storytelling to emerge.

Introduction: Why Historicise?
Part I: Defining Transmedia History
1. Characterising Transmedia Storytelling: Character-Building, World-Building, Authorship
2. Contextualising Transmedia Storytelling: Industrialisation, Consumer Culture, Media Regulation
Part II: Exploring Transmedia History
3. 1900-1918, From Fin-de-siècle to Fairy-Worlds: L. Frank Baum, the Land of Oz & Advertising
4. 1918-1938, From Fairy-Worlds to Jungles: Edgar Rice Burroughs Inc., Tarzan & Corporate Authorship
5. 1938-1958, From Jungles to Krypton: DC Comics, Superman & Industry Partnerships
Conclusion: Cross the Shifting Sands