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Complicated Lives
The Malaise of Modernity
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No matter what your age or occupation, life is complicated. Cultural and commercial globalisation, a proliferation of new channels, the decline in deference to traditional institutions such as the church and family, and the rise of the 'anxiety society' have all contributed to the seemingly unmanageable range of choices that permeate our lives. Drawing on a 3-year project carried out with the Abbey National, this book is about such complexity and the challenges that it presents to companies and organisations seeking to be consumer-led. Exploring the issues themselves alongside a wide range of viable responses (from the development of choice-simplifying brands to radical new segmentation techniques), Michael Willmott and William Nelson illustrate why coming to terms with complexity is the first step on the road to future profitability - and the unique opportunities that are available to companies that can achieve it.
Inhaltsverzeichnis
Introduction. 1. It's a Complicated Life.
2. The New Individualism.
3. The Routeless Society.
4. Human Capital and the Network Society.
5. New Life Courses, New Challenges.
6. Technology and Complexity.
7. The Choice Explosion.
8. Regendering Life.
9. The Parenting Challenge.
10. The Anxiety Society.
11. Complicated Times.
12. Navigating a Complex World.
Notes.
Index.
2. The New Individualism.
3. The Routeless Society.
4. Human Capital and the Network Society.
5. New Life Courses, New Challenges.
6. Technology and Complexity.
7. The Choice Explosion.
8. Regendering Life.
9. The Parenting Challenge.
10. The Anxiety Society.
11. Complicated Times.
12. Navigating a Complex World.
Notes.
Index.
Produktdetails
Erscheinungsdatum
21. November 2003
Sprache
englisch
Seitenanzahl
264
Autor/Autorin
Michael Willmott, William Nelson
Verlag/Hersteller
Produktart
gebunden
Gewicht
568 g
Größe (L/B/H)
237/159/24 mm
ISBN
9780470857014
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Pressestimmen
"... Complicated Lives points out, working time has...slightly decreased...But just about all of us feel we have less time..." (Financial Times, 25 September 2003)
"...an important new book..." (Marketing Week, 4 September 2003)
"...conflicting claims in the media is to blame for most of our anxiety..." (Daily Express, 22 October 2003)
"...In this fascinating book the authors lead us gently through the maze of complications..." (Research Magazine, November 2003)
"... draws on numerous sources to back the claims, and explains the theories in straightforward language. A very refreshing read..." (Marketing, 5 February 2004)
"... It should be key reading for those tasked with re-engineering and future-proofing their organizations..." (Interactive Marketing, Vol 5 No 4 April/June 2004)
"...Full of challenging ideas that should help us with our understanding of future trends..." (Long Range Planning, Vol.37, No.4 August 2004)
"...an important new book..." (Marketing Week, 4 September 2003)
"...conflicting claims in the media is to blame for most of our anxiety..." (Daily Express, 22 October 2003)
"...In this fascinating book the authors lead us gently through the maze of complications..." (Research Magazine, November 2003)
"... draws on numerous sources to back the claims, and explains the theories in straightforward language. A very refreshing read..." (Marketing, 5 February 2004)
"... It should be key reading for those tasked with re-engineering and future-proofing their organizations..." (Interactive Marketing, Vol 5 No 4 April/June 2004)
"...Full of challenging ideas that should help us with our understanding of future trends..." (Long Range Planning, Vol.37, No.4 August 2004)
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