This book provides practical insights, tools and frameworks to help readers produce tactically and strategically appropriate marketing plans.
Inhaltsverzeichnis
Introduction Chapter 1: Sustainability and Sustainable Development (SD). Chapter 2: Critical Thinking and Marketing. Chapter 3: Sustainable Buyer Behaviour. Chapter 4: The Marketing Mix. Chapter 5: Sustainable Marketing (SM) Planning. Chapter 6: Internal Marketing (IM). Chapter 7: Relationship Marketing and Loyalty. Chapter 8: Themes.