Getting Naked

Another extraordinary business fable from the New York Times bestselling author Patrick Lencioni
Written in the same dynamic style as his previous bestsellers including The Five Dysfunctions of a Team , Lencioni illustrates the principles of inspiring client loyalty through a fascinating business fable.

Another extraordinary business fable from the New York Times bestselling author Patrick Lencioni

Written in the same dynamic style as his previous bestsellers including The Five Dysfunctions of a Team, Lencioni illustrates the principles of inspiring client loyalty through a fascinating business fable. He explains the theory of vulnerability in depth and presents concrete steps for putting it to work in any organization. The story follows a small consulting firm, Lighthouse Partners, which often beats out big-name competitors for top clients. One such competitor buys out Lighthouse and learns important lessons about what it means to provide value to its clients.
* Offers a key resource for gaining competitive advantage in tough times
* Shows why the quality of vulnerability is so important in business
* Includes ideas for inspiring customer and client loyalty
* Written by the highly successful consultant and business writer Patrick Lencioni

This new book in the popular Lencioni series shows what it takes to gain a real and lasting competitive edge.

Introduction vii
The Fable
Part One: Theory 3
Part Two: Practice 17
Part Three: Research 69
Part Four: Testimony 119
The Model
The Origins of Getting Naked 195
Naked Service Defined 197
Shedding the Three Fears 201
Broader Applications of Nakedness 214
Acknowledgments 215
About the Author 219