Getting Naked

Another extraordinary business fable from the New York
Times bestselling author Patrick Lencioni

Written in the same dynamic style as his previous bestsellers
including The Five Dysfunctions of a Team, Lencioni
illustrates the principles of inspiring client loyalty through a
fascinating business fable. He explains the theory of vulnerability
in depth and presents concrete steps for putting it to work in any
organization. The story follows a small consulting firm, Lighthouse
Partners, which often beats out big-name competitors for top
clients. One such competitor buys out Lighthouse and learns
important lessons about what it means to provide value to its
clients.

* Offers a key resource for gaining competitive advantage in
tough times

* Shows why the quality of vulnerability is so important in
business

* Includes ideas for inspiring customer and client loyalty

* Written by the highly successful consultant and business writer
Patrick Lencioni

This new book in the popular Lencioni series shows what it takes
to gain a real and lasting competitive edge.