Doing Survey Research

Doing Survey Research is intended for students who want to learn how to conduct quantitative studies for a project in an undergraduate course, a graduate-level thesis, or a survey that an employer may want completed. This brief, practical textbook prepares students to conduct their own survey research and write up the results, as well as read and interpret other people's research. It introduces survey design with data analysis and interpretation. And it is for those who need to understand and critically interpret survey research found in scholarly journals, reports distributed in the workplace, and social scientific findings presented online in the media, on a blog, or in social media postings. Essential new updates to this edition include coverage of Big Data, Meta-Data Analysis, and A/B testing methodology-methods used by big corporations like Netflix and Amazon.

Preface to the Fourth Edition
CHAPTER ONE Why We Do Research
CHAPTER TWO Finding Ideas to Research
CHAPTER THREE Designing Research: Concepts, Hypotheses, and Measurement
CHAPTER FOUR Developing a Questionnaire
CHAPTER FIVE Sampling
CHAPTER SIX Presenting Data: Descriptive Statistics
CHAPTER SEVEN Analyzing Data: Bivariate Relationships
CHAPTER EIGHT Analyzing Data: Comparing Means
CHAPTER NINE Analyzing Data: Multiple Variables
CHAPTER TEN Presenting Results, Making Conclusions, and Writing Reports
Appendix
References
Index