Blown to Bits

The new economics of information is blowing apart the foundations of traditional business strategy. According to Blown to Bits, your business definition, industry definition, and competitive advantage are simultaneously up for grabs. Evans and Wurster argue that with the spread of connectivity and common standards, your customers will increasingly have rich access to a universe of alternatives, your suppliers will exploit direct access to your customers, and focused competitors will pick off the most profitable parts of your value chain. With an uncompromising clarity and vivid examples, Blown to Bits is targeted squarely at today's practicing business and corporate leaders. This groundbreaking book shows how to build new strategies that reflect the new economics of information, and explains how to take advantage of the forces shaping today's competitive advantage.

Preface
1. A Cautionary Tale
2. Information and Things
3. Richness and Reach
4. Deconstruction
5. Disintermediation
6. Competing on Reach
7. Competing onAffiliation
8. Competing on Richness
9. Deconstructing Supply Chains
10. Deconstructing the Organization
11. Monday Morning
Notes
Index
About the Author