Reimagining Operational Excellence

Discover the latest groundbreaking marketing strategies making waves in Asia Reimagining Operational Excellence: Inspirations from Asia by renowned marketing expert and bestselling author Philip Kotler, Hermawan Kartajaya, and Jacky Mussry offers a captivating look into Asia's innovative marketing strategies reshaping global business. It skillfully reveals how Asia's competition with the West drives its unique and effective marketing approaches, focusing on quality, cost, delivery, and service (QCDS). This book provides actionable insights into leveraging entrepreneurial and professional capabilities to establish the next level of operational excellence through QCDS. Kotler, Kartajaya, and Mussry explore significant trends in the global business landscape, highlighting Singapore's rise as a commercial hub, Japan's advancements beyond kaizen, South Korea's innovative strides, the dominance of made-in-India leaders, and China's revolutionary path to becoming an economic powerhouse. Reimagining Operational Excellence: Inspirations from Asia is an indispensable guide for professionals, entrepreneurs, founders, and business leaders. It comprehensively explains how Asia influences global competition based on its operations prowess. This essential read is perfect for those looking to adapt and thrive in the rapidly evolving global market, stay relevant in the ESG era, and harness Asia's entrepreneurial spirit, which is necessary for business organizations to remain competitive in the next curve. It's a fascinating discussion that shouldn't be missed by today's and future top-notch executives everywhere.

Foreword xi
Preface xiii
Acknowledgments xix
1 Operations as the Center of Gravity: The Omnihouse Model 1
2 Competing with the West: Asia as the Rising Model 23
3 The New Perspective of Quality: From Input to Impact 47
4 The New Perspective of Cost: From Cost-Cutting to Social Contributions 67
5 The New Perspective of Delivery: From On Estimate to On Conscience 89
6 The New Perspective of Service: From Standardization to Transformation 109
7 Creativity and Innovation in the New Operational Excellence: How the Korean Wave and Other Trends Are Affecting the World 129
8 Entrepreneurship and Leadership in the New Operational Excellence: How Indian Passion Is Helping Build Dominance 147
9 Productivity and Improvement in the New Operational Excellence: How the Japanese Spirit Goes Beyond Kaizen 165
10 Professionalism and Management in the New Operational Excellence: How Singapore's Attitude Is Becoming World-Class 181
11 The Yin-Yang Advantage: How China Made the Impossible Possible 203
Epilogue: Countries, Capabilities, and Operational Excellence 229
Appendix A: the Omnihouse Model 235
Appendix B: Inner Development Goals 239
Appendix C: Humane Entrepreneurship 243
Appendix D: Marketing Zen 247
Notes 251
About the Authors 275
Index 277