"A thoughtful, experience-based exploration of the subtleties and nuances that must be addressed when entering into complex alliance relationships. Required reading!" (Lawrence M. Small, President and COO, Fannie Mae)
"From global service enterprises to e-business start-ups, firms in the future will win or lose by how well they manage their alliance strategies. This book is a gold mine of valuable perspectives, useful advice, and practical checklists that will help you tilt the game in your favor. Read it and, more importantly, use it to develop your own alliance competence." (Benjamin Gomes-Casseres, Director, MBA Program, Brandeis University and author, The Alliance Revolution)
"This book gives us a frame for learning - in terms of basics, it's the best I've seen. A must-read for those seeking prosperous alliances!" (Dr. Stephan Kessel, Chairman of the Executive Board, Continental AG, Hannover)
"In this time when alliances are crucial to the organization, all partners must understand and commit to the success of the alliance. This book makes these issues clear and provides tools to achieve - a very valuable resource for anyone in the business world today."(William Mustain, President and CEO, Comdial Corporation)
"This book captures the essence of the opportunities and difficulties involved in using alliances as a strategic weapon. I heartily recommend it to anyone embarking on a strategic alliance strategy."(James R. Houghton, Chairman of the Board Emeritus, Corning Incorporated)
