Strategic planning is an essential task that helps companies adapt to changes in the environment and to develop proactively. Accordingly, the goal of strategic planning is to ensure companies' survival and long-term success.
The strategy-planning process proposed in this book is based on the authors' many years of experience as consultants and board members. The book shows how to carry out sound analyses, how to define concrete strategic objectives, how to develop and assess strategic options and how to determine which implementation projects are necessary. Numerous practical examples serve to illustrate the proposed approach.
For the third edition, the sections on corporate strategy and business strategy development have been redesigned and expanded. Throughout the book, many aspects have been clarified and simplified.
The book provides practitioners the knowledge they need to develop their own strategies. In addition, it offers a valuable textbook on the complex task of strategic planning.
Inhaltsverzeichnis
Introduction. - Idea and Process of Strategic Planning: Strategies, Strategic Planning and Success Potentials. - Development of Strategic Planning and Its Integration into Strategic Management. - Strategic Documents. - Strategy Planning Process. - Initializing Strategic Planning: Developing or Revising the Mission Statement. - Defining the Current Strategic Businesses. - Preparing the Strategy Planning Project. - Strategic Analysis at the Corporate Level: Global Environment Analysis. - Portfolio Analysis. - Diagnosing the Strategic Challenges at the Corporate Level. - Developing the Corporate Strategy: Developing and Assessing Strategic Options for the Company. - Defining the Strategic Objectives for the Company. - Formulating the Corporate Strategy. - Developing Project Plans for the Implementation of the Corporate Strategy. - Strategic Analysis of a Business: Identifying the Industry-Specific Success Factors. - Industry Environment Analysis. - Industry Analysis. - Market Analysis. - Analyzing the Competitive Position and the Business Model. - Diagnosing the Strategic Challenges of the Business. - Developing a Business Strategy: Developing and Assessing Strategic Options for the Business. - Defining the Strategic Objectives for the Business. - Formulating the Business Strategy. - Developing Project Plans for the Implementation of the Business Strategy. - Finalizing Strategic Planning: Developing the Functional Strategies. - Final Assessment of All Strategic Guidelines. - Preparing the Strategic Implementation. - Final Remarks.
