This book explores the intersection of contemporary sport, advertising, promotional culture and wider society.
Inhaltsverzeichnis
1 The Contemporary Landscape of Sport Advertising and Promotional Culture
STEVEN J. JACKSON AND DAVID L. ANDREWS
PART I
Signs, Economies and Spaces
2 The Sign of the Swoosh Within 21st Century Economies of Sign Value
ROBERT GOLDMAN
3 The Nike Swoosh and the Cultural Politics of Sign Economies
ROBERT GOLDMAN
4 Sports Gambling Cultivation: The Sports Mediä Gambling Industrial Complex and the Rise of Integrative Media
BRODY J. RUIHLEY AND ADAM BEISSEL
5 The Paradoxical Politics of Barstool Sports' Branding and Advertising in the Penn Entertainment Era
KYLE W. KUSZ AND MATTHEW R. HODLER
6 Environmental Pretense: Sport, Advertising and Greenwashing
TOBY MILLER
PART II
Identities, Commodities and Advertising
7 Selling the Revolution: The Accommodation of Radical Politics in Sport Advertising
BRANDON WALLACE
8 The Big Game (Parental Consent Advised): Marketing Directly to Kids to Create Consumer Citizens
RYAN KING WHITE, MATT HAWZEN AND BRETT GEAMAN
9 Valuing Disability: Economies of Visibility, Paralympic Cripvertising and the Disabled Body Politic
EMMA PULLEN AND MICHAEL SILK
10 Corporate Cosmopolitanism, Glocalization and Cyber Ethno Nationalism: Production and Consumption of Nike Japan's Advertisement 'You Can't Stop Us: The Future Isn't Waiting'
KOJI KOBAYASHI
11 Sport and Corporate Nationalism in India: Nike, Cricket and the Representation and Commodification of Indian Identity
SUDDHABRATA DEB ROY AND STEVEN J. JACKSON
PART III
Gendered/Sexed Subjectivities and Advertising
12 "If You Let Me Play": Girls' Empowerment and Transgender Exclusion in Sports
JENNIFER McCLEAREN
13 (Post)Feminism and Football: An Exploration of Transnational Advertising at the FIFA23 Women's World Cup
ANNA POSBERGH, JULIE E. BRICE AND DAVID L. ANDREWS
14 "Earnin' It": NFL Promotional Strategies to Engage Female Fans
DAFNA KAUFMAN
15 "Playing For Our Team": The WNBA, LGBTQ+ Advertising and Neoliberal Capitalism
MARY G. McDONALD AND SARAH BARNES
16 Sport, Beer Advertising and Corporate Nationalism in Canada: Three Decades of Molson Beer Advertising's Articulation of National Identity, Masculinityand Consumer Citizenship
STEVEN J. JACKSON
