Marketing for Special and Academic Libraries

Marketing for Special and Academic Libraries is an easy-to-follow, practical, easily-implementable, 21st-Century marketing book for academic and special libraries. Written by two practicing librarians who are passionate about communicating with user, the book provides both the inspiration and drive to market your library and practical tips and suggestions on how to do that effectively.

Preface
Chapter 1: Strategic Planning
Chapter 2: The Marketing Plan
Chapter 3: Marketing Plan Components
Chapter 4: Implementation
Chapter 5: Evaluation
Chapter 6: Brands and Campaigns
Chapter 7: Personal Interactions & Events
Chapter 8: Creating Print Marketing Materials
Chapter 9: Digital Publications
Chapter 10: Social Media
Appendix A: Sample Marketing Plan
Appendix B: Sample Web Usability Test

Index
About the Authors