Corporate Real Estate Asset Management

1. The Cream Context
2. Positon: Understanding the business environment
3. Purpose: How company and corporate strategies can be aligned
4. Paradigm: How a company aligns its real estate with its culture, mission and values
5. Processes: How real estate can support business processes, activities and work styles
6. Procurement: Selecting appropriate real estate options that support the strategic and financial requirements of the corporate occupier
7. Place: Selecting appropriate locations, buildings and configurations
8. People: The importance of the interaction between people and real estate
9. Planet: How CREAM can integrate sustainability, responsibility and governance
10. Performance: How to measure and benchmark the performance of corporate real estate
11. Productivity: How CREAM can support improved business productivity
Case Studies
Case Study 1: A Sectoral view of CREAM: TMT
Case Study 2: Implementing Activity Based Working
Case Study 3: Activity based Workplaces
Case Study 4: Benchmarking key CREAM components
Case Study 5: Integrating Sustainability into CREAM practice
Case Study 6: CREAM in the Public Sector
Case Study 7: Coworking: JustCo Case Study Singapore
Case Study 8: Workplace Transformation: Nokia connecting people
Case Study 9: Headquarter reconfiguration: The Hong Kong Jockey Club