e-Business Fundamentals

A broad overview of key e-Business issues from both managerial and technical perspectives, introducing issues of marketing, human resource management, ethics, operations management, law, the e-Business environment, website design and computing.

1. Introduction 2. The Business Environment for e-Commerce 3. e-Commerce Technology 4. Organisational Considerations for e-Business 5. Using Marketing Databases in e-Business 6. The Ethics Environment for e-Business 7. e-Business and the Law 8. e-Commerce: A Global Overview 9. e-Government