Lean Analytics

Alistair Croll is an entrepreneur, author, and conference organizer. He's written four books on technology and society, including the best-selling _Lean Analytics_, which has been translated into eight languages. He's the cofounder of web performance startup Coradiant (acquired by BMC), the Year One Labs startup accelerator, and a number of other early-stage companies. A prolific speaker, Alistair was a visiting executive at Harvard Business School, where he helped create a course on data science and critical thinking. He's founded and chaired a number of the world's leading technology events, including Cloud Connect, Strata, Startupfest, Scaletech, and the FWD50 Digital Government conference. He's currently working on _Just Evil Enough_, the subversive marketing playbook. Alistair lives in Montreal, Canada, and writes at [acroll.substack.com](http: //acroll.substack.com).