Winning Reputations

' . . . a good introduction for new public relations managers or entrepreneurs. ' - Publishers Weekly

' Winning Reputations is a real winner. . . It provides valuable insight about reputation management from a leading practitioner working on the front lines with some of the world' s top companies. ' - Professor Charles J. Fombrun, Executive Director, Reputation Institute, Leonard N. Stern School of Business, New York University

' A comprehensive and persuasive tour of the issues facing communications professionals in the new era. ' - Peter Hehir, Former Chairman of Porter Novelli International

' Sharp; well-focused; truly international - and takes the mystery out of spin. ' - Colin Farrington, Director General, The Institute of Public Relations

' This book shows how reputation promotion can lead to corporate responsibility not just self-aggrandizement. ' - Kate Nicholas, Editor, PR Week