Winning Reputations

'...a good introduction for new public relations managers or entrepreneurs.' - Publishers Weekly

'Winning Reputations is a real winner...It provides valuable insight about reputation management from a leading practitioner working on the front lines with some of the world's top companies.' - Professor Charles J. Fombrun, Executive Director, Reputation Institute, Leonard N. Stern School of Business, New York University

'A comprehensive and persuasive tour of the issues facing communications professionals in the new era.' - Peter Hehir, Former Chairman of Porter Novelli International

'Sharp; well-focused; truly international - and takes the mystery out of spin.' - Colin Farrington, Director General, The Institute of Public Relations

'This book shows how reputation promotion can lead to corporate responsibility not just self-aggrandizement.' - Kate Nicholas, Editor, PR Week