Essay from the year 2020 in the subject Business economics - Investment and Finance, grade: 1.4, International School of Management, Paris Campus, language: English, abstract: This essay of Ant Financial Group gives a vibrant example of how quickly and unexpectedly business develops in China. This analysis will illustrate the reality of fast paced growth is in the middle kingdom which is above anyone s imagination/ anticipation.
The paper therefore seeks to give clues to the question: what made ANT successful in China and how if possible- to replicate such results in other markets.
Correspondingly, the essay starts out with a deep analysis of the company s vison and mission, before trying to develope a deeper understanding of how the company managed to claim critical success in entering foreign markets. A short discusision, including an outlook to the future, concludes the essay.
