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How To Write An Inspired Creative Brief, 3rd Edition

Name: How To Write An Inspired Creative Brief, 3rd Edition
Brand: JuJu Books
Price: 19.99 EUR
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A creative's advice on the first step of the creative process

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Fundamentals on thinking about and writing the creative brief, the first step in the development of advertising creative. The document, and the process of briefing with the creative brief, can make the difference between mediocre creative solutions and work that measurably improves ROI.

Produktdetails

Erscheinungsdatum

15. Dezember 2020

Sprache

englisch

Auflage

3. Auflage

Seitenanzahl

142

Autor/Autorin

Howard Ibach

Verlag/Hersteller

JuJu Books

Produktart

kartoniert

Gewicht

217 g

Größe (L/B/H)

229/152/9 mm

ISBN

9780578808758

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Portrait

Howard Ibach

Howard Ibach is the author of the critically acclaimed graphic textbook How To Write An Inspired Creative Brief, 2nd edition, which is ranked No. 1 on About.com's "10 Advertising Books You Absolutely Must Read." He joined the faculty of the Association of National Advertisers' School of Marketing in January 2017, and travels the country leading workshops that provoke client-side marketers with his radically sane insights on the Creative Brief.

He was an award-winning advertising copywriter and creative director for 26 years. His specialties were long-form direct response and radio. He worked for legacy shops Ogilvy One, DDB Direct, Wunderman, J. Walter Thompson, and Team One, among many others.

Howard earned his BA from the University of Tampa and an AM from Brown University. He is an essayist, college educator and public speaker. He volunteers at InsideOUT Writers,

Inc., a nonprofit organization dedicated to empowering incarcerated youth. He lives in Los Angeles.

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