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The Business of Research
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This book looks at how RCA shaped a sophisticated consumer electronics technology in a research and development effort that spanned fifteen years.
Inhaltsverzeichnis
Editors' preface; Preface and acknowledgements; Introduction; 1. Selectavision VideoDisc: opportunity and risk; 2. David Sarnoff: industrial entrepreneur; 3. Research as prime mover; 4. Laboratory as entrepreneur: videoplayer research begins; 5. Selectavision Holotape: RCA's professional innovation; 6. Everything ventured; 7. All in the family; 8. VideoDisc in the public eye; 9. RCA's 'Manhattan Project'; 10. On the market; 11. Managing R&D: lessons from RCA; Appendix; Notes; Index.
Produktdetails
Erscheinungsdatum
29. November 2011
Sprache
englisch
Seitenanzahl
274
Autor/Autorin
Margaret B. W. Graham
Herausgegeben von
Louis Galambos, Robert Gallmam
Verlag/Hersteller
Produktart
kartoniert
Gewicht
449 g
Größe (L/B/H)
229/152/17 mm
ISBN
9780521368216
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Pressestimmen
"The history she presents is essentially a tale of management. Yet it will be valuable to historians of technology in heightening our sensitivity to corporate policies and politics that affect the conduct of industrial R&D." Technology and Culture "Margaret Graham offers an absorbing insider account of a technological innovation that went wrong." The Philadelphia Inquirer "The history she presents is essentially a tale of management. Yet it will be valuable to historians of technology in heightening our sensitivity to corporate policies and politics that affect the conduct of industrial R&D." Technology and Culture
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