The Five Rules for Successful Stock Investing

The Five Rules for Successful Stock Investing

"By resisting both the popular tendency to use gimmicks thatoversimplify securities analysis and the academic tendency to usejargon that obfuscates common sense, Pat Dorsey has written asubstantial and useful book. His methodology is sound, his examplesclear, and his approach timeless."
--Christopher C. Davis Portfolio Manager and Chairman, DavisAdvisors

Over the years, people from around the world have turned toMorningstar for strong, independent, and reliable advice. The FiveRules for Successful Stock Investing provides the kind of savvyfinancial guidance only a company like Morningstar could offer. Based on the philosophy that "investing should be fun, but not agame," this comprehensive guide will put even the most cautiousinvestors back on the right track by helping them pick the rightstocks, find great companies, and understand the driving forcesbehind different industries--without paying too much for theirinvestments.

Written by Morningstar's Director of Stock Analysis, Pat Dorsey, The Five Rules for Successful Stock Investing includes unparalleledstock research and investment strategies covering a wide range ofstock-related topics. Investors will profit from such tipsas:
* How to dig into a financial statement and find hidden gold . . . and deception
* How to find great companies that will create shareholderwealth
* How to analyze every corner of the market, from banks to healthcare

Informative and highly accessible, The Five Rules for SuccessfulStock Investing should be required reading for anyone looking forthe right investment opportunities in today's ever-changing market.

Foreword. Introduction: Picking Great Stocks Is Tough.
Chapter 1. The Five Rules for Successful Stock Investing.
Chapter 2. Seven Mistakes to Avoid.
Chapter 3. Economic Moats.
Chapter 4. The Language of Investing.
Chapter 5. Financial Statements Explained.
Chapter 6. Analyzing a Company- The Basics.
Chapter 7. Analyzing a Company-Management.
Chapter 8. Avoiding Financial Fakery.
Chapter 9. Valuation- The Basics.
Chapter 10. Valuation-Intrinsic Value.
Chapter 11. Putting It All Together.
Chapter 12. The 10-Minute Test.
Chapter 13. A Guided Tour of the Market.
Chapter 14. Health Care.
Chapter 15. Consumer Services.
Chapter 16. Business Services.
Chapter 17. Banks.
Chapter 18. Asset Management and Insurance.
Chapter 19. Software.
Chapter 20. Hardware.
Chapter 21. Media.
Chapter 22. Telecom.
Chapter 23. Consumer Goods.
Chapter 24. Industrial Materials.
Chapter 25. Energy.
Chapter 26. Utilities.
Appendix.
Recommended Readings.
Morningstar Resources.
Index.