Takes the panic out of sampling designs and helps students understand what sampling is, how it applies to different types of situations, and how to decide what approach works best for their project so they can maximize the impact of their research.
Inhaltsverzeichnis
What is sampling?
What is my population?
Should I use probability sampling?
Should I use subjective, non-probability sampling?
How do I sample from ill-defined, hard-to-reach, and wary populations?
How can I sample people ethically?
How can I reduce error and bias in sampling?
How large should my sample be?