"Filled with images, musical notation, charts, explanatory theories, and careful chapter summaries, this insightful book, with its relaxed prose, is both valuable and fun to read. Highly recommended." --Choice"This book brings to bear semiotic, musicological, and music-analytical approaches on the predominant visual entertainment medium in the second half of the twentieth century. A foundational study with which all future critical work on TV music will need to engage."-David Neumeyer, The University of Texas at Austin"This is a pioneering work on television and advertising music and recommended reading for anyone interested in musical semiotics, film music, or popular music. The book, both intelligent and entertaining at the same time, lays a solid theoretical and methodological ground for any future study on musical multimedia."-Erkki Pekkila, University of Helsinki, Finland