For years, these mantras have been blindly adopted by business leaders everywhere but, as Susan Scott shows, these so-called best practices are ineffectual, cost companies vast sums and drive away the most valuable employees and customers. Yet they are so deeply ingrained in our organisational culture that no one has questioned them, until now.
Informed by over a decade of research and work with CEOs and senior executives of the world s leading companies, Susan Scott reveals why these established practices are so wrongheaded and shows you how to spot the signs that you are falling prey to them and why they are adversely affecting your business. She then, in her direct, no-nonsense style, suggests a series of surprising and smart alternatives that you should put in their place.
Susan Scott is the founder of Fierce, Inc. , a global training company whose clients include Yahoo, Starbucks, Cisco, BP, General Dynamics, New York Life, Nestle, Four Seasons Hotels & Resorts, Lego, C. A. R. E. , Best Buy, Coca-Cola. and Ernst & Young. She lives in Seattle, Washington.
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Susan Scott answers one of the most compelling questionas in business today: "why are healthy companies so sick?". For executives leading their organizations through a global economic crisis of this magnitude, Fierce Leadership provides a critical new roadmap Cosima (Cos) LaPorta, Senior Vice President, Western/Pacific, Starbucks 'Scott's unique combination of business expertise and bold imagination will re-energize leaders, employees, and managers alike' Professor Stewart D. Friedman, Wharton School, Univers
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