Skin Rules

From viral TikTok trends and miracle ingredients to ten-step routines and products promising to transform your face overnight, skincare has never been more confusing. What works? What's a waste of money? And what does YOUR skin really need?

Enter Caroline Hirons, the Queen of Skincare.

With over 400, 000 copies of her previous books sold and her brand Skin Rocks, becoming an award-winning global sensation, Caroline has spent decades cutting through beauty industry hype to give people the knowledge and confidence to understand their skin. Now she's bringing everything you need to know together in her new essential book.

Whether you're 20 or 70, dealing with breakouts, dryness, pigmentation, hormonal changes or simply wondering where to start, Skin Rules has the answers.

Inside, you'll discover:

• Your Skin, Your Rules: Understand your skin type, identify your concerns and build a routine that genuinely works for you, whatever your age.


• Skin Through Every Stage of Life: From pregnancy and PCOS to perimenopause, menopause, illness and GLP-1 weight-loss medications, discover how changes in your body affect your skin and what to do about them.


• What Really Works: Cut through the confusion around ingredients, supplements, skin health, aesthetic treatments and at-home devices, and discover what's worth your time and money.


• The Ultimate Product and Treatment Edit: From affordable everyday essentials to luxury favourites and cult classics, Caroline shares her expertly curated recommendations for products that deliver. She also dives into the world of tweakments and beauty tech to give you the best results.


• Skincare Myths, Busted: Forget viral misinformation, miracle claims and marketing nonsense. Get the facts from someone who actually knows what she's talking about.

No overwhelming routines. No unnecessary spending. No one-size-fits-all advice. Just expert skincare knowledge you can trust.

Whether you're a skincare obsessive or a complete beginner, Caroline will help you understand your skin, shop smarter and build a routine that delivers real results.

Skincare enthusiasts cannot get enough of Caroline and her books:

'Hirons breaks down the world of skincare like no one else' Red Magazine

'Caroline Hirons, aka the skincare oracle.' Marie Claire Online

'The most powerful woman in beauty' YOU Magazine

'The beauty fanatic is known and loved for her brutally honest reviews and encyclopaedic knowledge of the skin.' Harper's Bazaar

'Arguably the most important figure in British beauty.' Business of Beauty, from The Business of Fashion