About our authors
Michael R. Solomon, PhD, joined the Haub School of Business at Saint Joseph's University in Philadelphia as Professor of Marketing in 2006, where he is currently the Dirk Warren '50 Sesquicentennial Chair and Professor of Marketing. From 2007 to 2013, he also held an appointment as Professor of Consumer Behaviour at the University of Manchester in the United Kingdom. From 1995 to 2006, he was the Human Sciences Professor of Consumer Behavior at Auburn University. Before joining Auburn in 1995, he was chairman of the Department of Marketing in the School of Business at Rutgers University, New Brunswick, New Jersey. Professor Solomon's primary research interests include consumer behavior and lifestyle issues; branding strategy; the symbolic aspects of products; the psychology of fashion, decoration and image; services marketing; and the development of visually oriented online research methodologies. He currently sits on the editorial boards of the Journal of Consumer Behaviour, Journal for the Advancement of Marketing Education, Journal of Marketing Theory and Practice, Critical Studies in Fashion and Beauty and Journal for Advancement of Marketing Education. In addition to other books, he is also the author of Pearson's text Consumer Behavior: Buying, Having, and Being, which is widely used in universities throughout the world. His recent trade book, The New Chameleons: How to Engage with Consumers Who Defy Categorization, won the NYC Big Book Award for Marketing/Sales in 2022. Professor Solomon frequently appears on television and radio shows, such as The Today Show, Good Morning America, Inside Edition, Newsweek on Air, the Entrepreneur Sales and Marketing Show, CNBC, Channel One, the Wall Street Journal Radio Network, the WOR Radio Network and National Public Radio, to comment on consumer behavior and marketing issues. He recently directed Nielsen's revamp of its global brands model that assesses clients' brand equity around the world.
Greg W. Marshall, PhD, is the Charles Harwood Professor of Marketing and Strategy in the Crummer Graduate School of Business at Rollins College in Winter Park, Florida. For three years, he also served as vice president for strategic marketing for Rollins. Before joining Rollins, he was on the faculty of Oklahoma State University, the University of South Florida and TCU. He also holds a visiting professorship in the Marketing Group at Aston Business School, Birmingham, United Kingdom. Professor Marshall earned a BSBA in marketing and an MBA from the University of Tulsa and a PhD in marketing from Oklahoma State University. His research interests include sales management, marketing management decision making and intraorganizational relationships. He is editor-in-chief of the European Journal of Marketing and former editor of the Journal of Marketing Theory and Practice and Journal of Personal Selling & Sales Management. Professor Marshall is past president of the American Marketing Association Academic Council and also a former member of the AMA Board of Directors. He is a distinguished fellow and past president of the Academy of Marketing Science, and a distinguished fellow and past president of the Society for Marketing Advances. In 2018 he received the Lifetime Achievement Award from the American Marketing Association Selling and Sales Management Special Interest Group (SIG) and in 2019 he received the Circle of Honor Award from the Direct Selling Education Foundation. His industry experience before entering academe includes product management, field sales management and retail management positions with firms such as Warner-Lambert, the Mennen Company and Target Corporation.
Elnora W. Stuart, PhD, having most recently served as Professor of Marketing and Associate Dean of the George Dean Johnson, Jr. College of Business and Economics at the University of South Carolina Upstate, is now Distinguished Professor Emerita, University of South Carolina. She continu
