Eureka: The Product Onboarding Playbook for B2B Companies

Transform your B2B product onboarding into a bridge to lasting customer success.

Why do some B2B products achieve widespread adoption while others struggle with low engagement and high churn? The answer lies in how effectively companies guide users from initial interest to lasting transformation.

Drawing from his experience helping companies like Zapier, Appcues, and Outsystems improve their onboarding, Ramli John reveals why traditional approaches fall short as organizations scale. Through the comprehensive EUREKA framework, he demonstrates how to build well-orchestrated experiences that combine automated guidance, educational content, and strategic human touchpoints.

Learn from category leaders like Slack, HubSpot, and Asana, who successfully scale their onboarding through cross-functional alignment, optimized user journeys, and confidence-building early wins. Their proven strategies show how to turn activated users into internal champions while building systems for continuous improvement.

Whether dealing with complex enterprise implementations or high-volume self-serve customers, EUREKA provides a proven blueprint for turning new users into lifelong advocates. This isn't just another book about product tours and welcome emails it's a comprehensive guide to building product onboarding experiences that drive lasting transformation.

The bridge to customer success is out there. This book will help you build it.

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Advance Praise for Eureka:

"Before you can get users HOOKED on your product, you have to first ensure they start using it. EUREKA provides a detailed, practical, how-to guide to crafting the perfect onboarding experience."

Nir Eyal, bestselling author of Hooked and Indistractable

"For most SaaS companies, the real growth problem starts when people sign up and don't stick around. This is usually an onboarding problem, and it's often the biggest weakness for most businesses. EUREKA is a must-read for anyone embarking on the critical activity of improving their product onboarding."

Sean Ellis, Founder of GrowthHackers and Author of Hacking Growth

"I have picked up so many valuable insights from this book that I now use in my work as a Growth Designer. Ramli explains concepts thoroughly and shares examples that are super helpful. The templates from the book are really useful in my day-to-day work. If you want to improve your onboarding skills and learn from the best, I highly recommend EUREKA!"

Britney Mackey, Growth Product Designer, Zapier

"If a company is taking off, Ramli studies its onboarding. Having done so for so many years, he has built up an industry-leading perspective on what does and doesn't work. I can't think of a better book to improve your product onboarding."

Aakash Gupta, CPO, Product Growth and Former VP of Product, Apollo

"Ramli John is one of the top experts on user onboarding or product adoption. He has a unique perspective and framework to help companies turn users into loyal fans. If you'd like to learn more about product onboarding, Ramli is the go-to person. Get his book now!"

Kate Syuma, Founder of Growthmates and former Head of Growth Design, Miro