Expert Facebook advertising techniques you won't find anywhere
else!
Facebook has exploded to a community of more than half a billion
people around the world, making it a deliciously fertile playground
for marketers on the cutting edge. Whether you want to leverage
Facebook Ads to generate "Likes," promote events, sell products,
market applications, deploy next-gen PR, , this unique guide is the
ultimate resource on Facebook's wildly successful pay-per-click
advertising platform. Featuring clever workarounds, unprecedented
tricks, and little-known tips for triumphant Facebook advertising,
it's a must-have on the online marketer's bookshelf.
Facebook advertising expert Marty Weintraub shares undocumented
how-to advice on everything from targeting methods, advanced
advertising techniques, writing compelling ads, launching a
campaign, monitoring and optimizing campaigns, and tons more.
Killer Facebook Ads serves up immediately actionable tips &
tactics that span the gambit.
Learn what Facebook ads are good for, how to set goals,
and communicate clear objectives to your boss and stakeholders.
* Master highly focused demographic targeting on Facebook's
social graph. Zero in on relevant customers now.
* Get extraordinary advice for using each available ad
element--headline, body text, images, logos, etc. --for
maximum effect
* How to launch a Facebook advertising campaign and crucial
monitoring and optimizing techniques
* Essential metrics and reporting considerations
* Captivating case studies drawn from the author's extensive
Facebook advertising experience, highlighting lessons from
challenges and successes
* Tasty bonus: a robust targeting appendix jam-packed with
amazing targeting combos
Packed with hands-on tutorials and expert-level techniques
and tactics for executing an effective advertising campaign, this
one-of-a-kind book is sure to help you develop, implement, measure,
and maintain successful Facebook ad campaigns.
