Instapoetry

Instapoetry is one of the most popular literary phenomena of our time. In just a few years, millions of short to ultra-short texts have been published and shared on Instagram. In the battle for attention with countless other texts, the mechanisms of the platform and the usage routines of the users have to be served. The external pressure on literary production is immense. The book explains the production strategies and reception procedures of Instapoetry, explains its development and locates its significance - somewhere between the last stage of decay and the future of poetry.

Introduction. - Instagram' s Creative Industry. - Brevity and Authenticity. - Feeling Community , Selfcare, Healing. - At the Other End of the Popularity Scale: DIY and imitation in the long tail. - Why all the struggle? Ambivalences and dream scenarios.