The PokÃ(c)mon Company International, a subsidiary of The PokÃ(c)mon Company in Japan, manages the property outside of Asia and is responsible for brand management, licensing, marketing, the PokÃ(c)mon Trading Card Game, the animated TV series, home entertainment, and the official PokÃ(c)mon website. PokÃ(c)mon was launched in Japan in 1996 and today is one of the most popular children's entertainment properties in the world.