High Quality Content by WIKIPEDIA articles! The Discover Card is a major
credit card, issued primarily in the United States. It was originally
introduced by Sears in 1985, and was part of Dean Witter, and then
Morgan Stanley, until 2007, when Discover Financial Services became an
independent company. Novus, a major processing center, used to be
partners with the company as well. The Novus logo has since been retired
and now the Discover Network logo has replaced it. Most cards with the
Discover brand are issued by Discover Bank. Discover Card transactions
are processed through the Discover Network payment network. As of
February 2006, the company announced that it would begin offering
Discover Debit cards to banks, made possible by the Pulse payment
system, which Discover acquired in 2005. At the time the Discover Card
was introduced, Sears was the largest retailer in the United States. It
had purchased the Dean Witter Reynolds Organization and Coldwell, Banker
& Company in 1981 as an attempt to add financial services to its
portfolio of customer services. Together with the Discover Card, this
was named the Sears Financial Network.
