This bookexamines how the video game industry's economic strategies have changed over the past decade (2006-2016) from a media effects and game design perspective. It also features discussions and analyses on the social impact of these changes and how consumers have reacted to evolving marketing and design strategies.
Inhaltsverzeichnis
Contents
Introduction
Casey Hart
"Show me the money!" - Shifting Fields of Capital in the Global Game IndustryCasey O'Donnell
Nintendo's Retro Revolution: Commodified Nostalgia and the Virtual ConsoleSteve Cuff and Christopher Terry
Business Models, Planned Obsolescence, Externalities: Examining the Virtual Hand of the Video Game IndustryMark D. Cruea
Prestige: A Cyclical Act for Consumer ControlBrent Kice
Free-to-play? Considering the interaction of functional factors in video game design influencing the economic effectiveness of microtransactionsCasey Hart
P(l)aying Pretty: Consuming Fairy Tales and Device ApplicationsEmma Whatman
Playing with and against Microtransactions: The Discourses of Microtransactions Acceptance and Rejection in Mainstream Video GamesJan Š velch
Smart Players and Happy Consumers: Effects of Game Characteristics and Player Emotional Experiences on in-App Ad ResponsesHsuan-Yi Chou and Shaojung Sharon Wang
Gold Farming in China-and in Western Academia, Journalism, and FictionBjarke Liboriussen
About the Editor and Contributors
