Japanese Consumer Behaviour

This book explores Japan through the eyes of Japanese researchers and discovers patterns of change that are both uniquely Japanese and shared by consumers in other advanced industrial nations.

Introduction; Chapter 1 Material Conditions; Chapter 2 Emotional Responses; Chapter 3 That 'Typical Japanese', The Baby Boomer Salaryman; Chapter 4 Women Spread their Wings; Chapter 5 Ideal Couples and Other Choices; Chapter 6 What's Happening to the Children?; Chapter 7 Growing Old in an Aging Japan; Chapter 8 Real Places, Imaginary Spaces; Chapter 9 Putting Japan in Perspective;