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Designing for Socialist Need assembles a detailed picture of industrial design practice in the socialist German Democratic Republic.
How does industrial design operate outside of capitalist consumer culture? Designing for Socialist Need assembles a detailed picture of industrial design practice in the socialist German Democratic Republic (GDR). Drawing on much previously unexplored material from a wide variety of sources, it not only maps out some of the ideological, institutional and economic contexts within which GDR design functioned, it also critically reconstructs the designers' aims and perspectives in order to argue that they shared a profoundly socially responsible approach to design. By focusing on their ideas and approaches, this volume attends to the previously unacknowledged intellectual and practical richness of GDR design culture and demonstrates that it can provide pertinent insights not only for scholars of GDR history or German design, but also for contemporary design practitioners, theorists and educators with an interest in sustainability in design.
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"Designing for Socialist Need allows us to peer behind the iron curtain in an engaging account of how the industrial design profession operated within the planned economy of the German Democratic Republic. At a time when imagining alternatives to the capitalist consumer market as the default setting for design has become more difficult, yet at the same time more pressing than ever, Pfützner's study is a poignant reminder that the future once held different possibilities - and still does."
Kjetil Fallan, University of Oslo, Norway - author of Designing Modern Norway
By zooming in so closely Pfützner is able, somewhat counterintuitively, to articulate
the wider relevance of the GDR beyond the dates of the country's existence or the narrow sphere of East
German or even Cold War culture. As a result Designing for Socialist Need is not a postmortem on a doomed
experiment that survives only in flea markets, but a vital history of industrial design in the GDR that offers fresh
insights on the design culture of our own era.
Emily Pugh - Principal Research Specialist, Getty Research Institute
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