AI SEO For Dummies

Optimize your content for search engines that use AI to summarize results

AI SEO For Dummies shows you how to build and adapt web content for better discoverability in the age of AI-powered "answer engines." If people just read AI summaries without clicking on links, how can you drive web traffic? This book has the answers, explaining how to create AI-optimized content, how to adapt existing content for AI search, and how to apply AI tools to get both of those things done. You'll also get the lowdown on how to track and measure your results in the new world of search. This Dummies guide makes it easy.

• Learn how generative AI answer engines work and how they're changing SEO
• Get expert tips on building AI-ready content-including technical hacks to boost discoverability
• Use AI tools to efficiently update your existing content and improve workflows
• Prep content for long-term success and measure the results

For small business owners and SEO pros, including digital marketing managers, and content marketers, AI SEO For Dummies has the AI SEO know-how you need to get found.

INTRODUCTION 1
PART 1: AI SEO, IN PLAIN ENGLISH 7
CHAPTER 1: Introducing AI SEO 9
CHAPTER 2: Understanding How Search Works Now 21
CHAPTER 3: Undertaking Your First 30 Days with AI SEO 35
CHAPTER 4: Talk Like an AI SEO Pro 49
PART 2: MEASURING AI SEO 67
CHAPTER 5: Tracking the Metrics That Matter 69
CHAPTER 6: Setting Up Your AI SEO Dashboard 85
CHAPTER 7: Using Competitive Intelligence for AI SEO 99
CHAPTER 8: Conducting Experiments That Don't Fool You 109
PART 3: BUILDING AN AI-FRIENDLY WEBSITE 119
CHAPTER 9: Building Your Topic Game Plan 121
CHAPTER 10: Conducting an AI-Readiness Checkup 151
CHAPTER 11: Establishing Foundations That Bots (and Models) Love 169
CHAPTER 12: Creating Bottom of Funnel Pages That Win Answers 183
CHAPTER 13: Earning Topical Authority 199
CHAPTER 14: Fixing Underperformers 211
CHAPTER 15: Making Images, Video, and Data Work for You 223
PART 4: BUILDING CREDIBILITY ACROSS THE WEB 235
CHAPTER 16: Identifying Signals That Move AI Systems 237
CHAPTER 17: Looking Good Wherever You're Found 251
CHAPTER 18: Owning the Topic 265
CHAPTER 19: Garnering Reviews That Count 283
CHAPTER 20: Earning Links, Mentions, and Citations 293
CHAPTER 21: Playing It Safe: Governance, Risk, and Compliance 305
PART 5: THE PART OF TENS 323
CHAPTER 22: Ten Common AI SEO Myths 325
CHAPTER 23: Ten Creative AI SEO Techniques 335
INDEX 347