This volume explores the different ways in which the designer can generate ideas. Consideration is given to audience, context, and materials as well as the many levels of idea generation, from the macro to the micro, from brain storming to more focused, selective, and strategic systems.
Inhaltsverzeichnis
Chapter 1: Basic principles
Getting started
Kick-starting the process
Working in a group
Studio interview
Exercise
Chapter 2: Creative thinking and idea generation
Strategies and methods
Exploring idea generation
Studio interview
Exercise
Chapter 3: Audience and context
Audience-specific techniques
Client and competition
Object, construction and materials
Studio interview
Exercise
Chapter 4: Practical idea generation
Working in the studio
Working in the environment
Studio interview
Exercise
Chapter 5: Developing and informing your ideas
Informing your ideas
Synthesis and development
Studio interview
Exercise
Chapter 6: Application
Presenting and communicating ideas
Applying idea generation
Studio interview
Exercise
