What if the secret to better sales isn't selling at all?
In today's fast-moving, hyper-distracted world, traditional sales tactics are broken. Buyers don't want pressure. They want trust. They don't want to be "closed." They want to feel understood.
Stop Selling, Let Them Buy - The Personality Playbook is a bold new playbook for sales professionals, business leaders, and entrepreneurs who are ready to ditch tired techniques and start building real connection. Whether you're closing enterprise deals or handling your very first pitch, this book will transform the way you engage buyers.
Author and sales leader Philip Vivier introduces The Four Buyer Archetypes - the Supporter, the Driver, the Analyst, and the Connector - and shows you how to identify each type quickly and tailor your approach to match. No pressure. No gimmicks. Just genuine, trust-first conversations that lead to better outcomes for everyone.
You'll learn how to:Spot decision-making personalities in emails, Zoom calls, and Slack messages
Ask smarter questions that lower resistance and build rapport
Follow up in a way that feels like a favor, not a push
Use AI tools without losing your human touch
Know when to walk away - and why it often leads to stronger long-term results
Whether you're in B2B sales, customer success, consulting, or entrepreneurship, this book offers a proven framework to help people say yes - because they feel seen, supported, and confident.
Forget the script. Build trust. Show up like a human.
If you're ready to stop selling and start connecting, Stop Selling, Let Them Buy - The Personality Playbook is your guide to leading with empathy - and closing with clarity.
