Please note that the content of this book primarily consists of articles
available from Wikipedia or other free sources online. Warner-Amex
Satellite Entertainment Company (WASEC) was a joint venture owned and
operated by Warner Communications (whose share was overseen by Warner
executive David Horowitz) and American Express (Lou Gerstner, then
American Express President, ran the Amex share) that developed and
worked on interactive television systems in the late 1970s and initiated
several successful cable networks that remain well-known.In 1974, Warner
Communications entered the cable television industry by forming Warner
Cable in Ohio and Virginia. On December 1, 1977, Warner Cable's
Columbus, Ohio unit introduced the QUBE, the world's first interactive
television programming system that predated Video On Demand by decades.
QUBE featured 30 channels, including ten premium and pay-per-view
networks and ten interactive channels operated by set-top box connected
to a modem.
