New Meanings for Marketing in a New Millennium

Marketing Education. - Teenage Purchasing Behavior. - Gaining an Edge in Marketing Strategy. - Exploring Retail Customer Behaviors. - Marketplace Behaviors. - Contemporary Issues in Channel Management. - Topics in Advertising Research. - Emerging Perspectives in Environmental Marketing. - Identity and Consumer Behavior. - Pricing Issues for the 21^st Century. - Branding and TV Advertising. - Advertising and Promotion. - Current Issues in Marketing Ethics Research: Customer and Company Strategic Issues. - Conflict and Collaboration: Greenpeace and the Corporate World. - Multicultural Purchasing Behavior. - Consumer Behavior, Retailing, and the Internet. - Consumer Decision-Making Processes. - Marketing Management. - Fine tuning Retailer-Supplier Interactions. - Branding and Perception. - Export Marketing. - Perspectives on Salesperson Effectiveness and Commitment. - Consumer Behavior Theory. - Marketing Issues for the Future. - Current Issues in Marketing Ethics Research: International Dimensions. - Business-to-Business Marketing Trends. - Outstanding Marketing Teacher Program. - Current Topics in Services. - Emerging Issues in Internet Marketing and Consumer Behavior. - Contemporary Issues in Sports Marketing. - Research Methods. - Current Issues in Modeling and Measurement. - Influences on Service Customers Intentions: The Physical Environment, Satisfaction, and Value.