AI Strategy for Sales and Marketing

Learn how to implement an integrated AI strategy that connects your marketing, sales and customer experience, to achieve and sustain the competitive edge.

In today' s rapidly evolving business landscape, AI and machine learning have become critical priorities for marketing and sales departments. Yet, many professionals struggle to effectively scale and strategize these technologies.

This comprehensive guide presents a cutting-edge framework for leveraging AI to enhance customer-centricity and drive sales growth. Grounded in the latest research and industry insights, it offers actionable strategies to create immediate value while building a foundation for future success. Key topics include, advanced personalization techniques, AI-driven upskilling for marketing teams, seamless omnichannel customer experiences and ethical AI implementation to foster consumer trust.

Featuring exclusive interviews with industry leaders and in-depth real-world examples from global powerhouses like L' Oreal, Mediahawk, Datacom, Salesforce and Singapore Bank UOB. , this book provides a roadmap for AI adoption across various sectors and roles. This new edition includes new research illustrating the impact of AI in CX, actionable strategies to improve team productivity, the introduction of the AI Playbook framework and updates to the ethical landscape globally.

Written by a recognized expert in the field, this invaluable resource equips senior marketing professionals and leaders with the knowledge and tools to develop and implement a robust AI strategy, stay ahead of the curve in the rapidly evolving martech landscape and drive measurable business outcomes through AI-powered initiatives.

Whether you' re looking to optimize your current AI capabilities or embark on a transformative AI journey, AI Strategy for Sales and Marketing is your essential guide to harnessing the full potential of artificial intelligence in today' s competitive business environment.