Audio-Visual Communication in the Multiscreen Era

The book presents a theoretical and methodological framework that addresses the limitations of traditional, small-sample TV viewership surveys in today's evolving media landscape. It proposes a comprehensive system that reflects the communication effects of audio-visual information in the multiscreen era.
Drawing on Media System Dependency Theory, the book maps the relationships among the various factors shaping media product consumption. Furthermore, it integrates interpersonal and mass communication into a single analytical system that covers multiple levels, from micro to macro. It also proposes the hypothesis of fluid influence among individuals, interpersonal relationships, and society. The book introduces a novel vector autoregression (VAR) model to evaluate the effects of multiscreen audio-visual communication and provides a practical program implementation system that connects theoretical frameworks with actionable industry applications.
This book will offer valuable insights for scholars of media research, audiovisual communication, and cultural studies.

1 Changes in China's Audio-Visual Communication Industry under the "Internet+" Context 2 Traditional Approaches to Measuring the Effectiveness of Audio-Visual Information Dissemination 3 Exploring the Measurement of Multi-Screen Audio-Visual Information Dissemination Effects in the Era of Big Data 4 Research Design and Methodology for Measuring the Dissemination Effects of Multi-Screen Audio-Visual Information 5 Construction and Optimization of the Multi-Screen Audio-Visual Information Dissemination Effect Assessment Model 6 Analysis of the Communication Effects of Audio-Visual Products and Media Dependency Relationships 7 Applications and Implications of Audio-Visual Information Dissemination Effect Assessment 8 System Design and Implementation of the Audio-Visual Information Dissemination Effect Assessment System