Trading Binary Options

A clear and practical guide to using binary options to speculate, hedge, and trade
 
Trading Binary Options is a strategic primer on effectively navigating this fast-growing segment. With clear explanations and a practical perspective, this authoritative guide shows you how binaries work, the strategies that bring out their strengths, how to integrate them into your current strategies, and much more. This updated second edition includes new coverage of Cantor-Fitzgerald binaries, New York Stock Exchange binaries, and how to use binaries to hedge trading, along with expert insight on the markets in which binaries are available. Independent traders and investors will find useful guidance on speculating on price movements or hedging their stock portfolios using these simple, less complex options with potentially substantial impact.
 
Binary options provide either a fixed payout or nothing at all. While it sounds simple enough, using them effectively requires a more nuanced understanding of how, where, and why they work. This book provides the critical knowledge you need to utilize binary options to optimal effect.
* Learn hedging and trading strategies specific to binaries
* Choose the markets with best liquidity and lowest expenses
* Find the right broker for your particular binary options strategy
* Utilize binaries in conjunction with other strategies
 
Popular in the over-the-counter market, binary options are frequently used to hedge or speculate on commodities, currencies, interest rates, and stock indices. They have become available to retail traders through the Chicago Board Options Exchange and the American Stock Exchange, as well as various online platforms, allowing you the opportunity to add yet another tool to your investing arsenal. Trading Binary Options is the essential resource for traders seeking clear guidance on these appealing options.

Preface
 
Acknowledgments
 
Chapter 1: The Value-Based Pricing Framework for Getting Pricing Done Right
 
Embedding the Culture of Value-based Pricing
 
Overarching Pricing Decision Areas
 
Analytical Routines
 
Decision Teams
 
Chapter 2: Value-Based Pricing
 
The Purpose of Firms: Serve Customer Needs Profitably
 
Value Engineering
 
Value-Based Pricing
 
Differential Benefits
 
Differential Price
 
Exchange Value to Customer
 
Design Costs against Price to Profit
 
References
 
Chapter 3: Business Strategy Alignment
 
Business Strategy
 
Customers
 
Competitors
 
Company
 
References
 
Chapter 4: Pricing Strategy
 
Price Positioning
 
Price Segmentation
 
Competitive Price Reaction Strategy
 
Pricing Capability
 
References
 
Chapter 5: Price Management
 
Market Pricing
 
Price Variance Policy
 
Price Execution
 
Pricing Analysis
 
Chapter 6: Defining the Pricing Decision Team
 
Marketing
 
Sales
 
Finance
 
Pricing
 
References
 
Chapter 7: Pricing Continuous Improvement and Analytics
 
Continuous Improvement Process
 
Offering Innovation and Pricing Decisions
 
Price Variance Policy Continuous Improvement
 
Market Pricing Continuous Improvement
 
References
 
Chapter 8: Organizational Design of the Pricing Specialist Function
 
Pricing Community Distribution
 
Pricing Reporting Structure
 
Pricing Talent
 
References
 
Chapter 9: A Decision You Control
 
References
 
Appendix A: Economic Origins of Competitive Advantage
 
Appendix B
 
Getting Pricing Done with Jesse Finch Gnehm of GE Oil & Gas
 
The Value-Based Pricing Journey
 
Context of Subsea Systems within GE
 
Pricing Community Cultivation
 
Focal Contributions of the Pricing Experts
 
Pricing Framework
 
Pricing Analysis Techniques
 
Price Automation and Analytical Tools
 
External Resources
 
Appendix C
 
Getting Pricing Done with Robert Smith of Eastman Chemical Company
 
Pricing Organizational Design
 
Pricing Mission
 
Pricing Functional Architecture
 
About the Author
 
Index