An intriguing perspective on the social and cultural dimensions of an experience we all take for granted. Through a series of international case studies the authors have illustrated a series of linkages between tourism and the world of coffee - including the relationships of coffee to hospitality, cafe environments as social places, coffee production and tourism destination development and coffee tourism as an agent of cultural change. Alister Matheson, Humber College Institute of Technology & Advanced Learning, CanadaIn the end, reading the book was generally fascinating and a few Chapters (12 and 13 in particular) would be excellent reading for any jurisdiction or group that wants to establish a tourism venue to complement a coffee-growing operation, comparable to the development of wine tourism...A reader of this book will likely come away with some solid history and sociology lessons and, depending on his/her interests, some useful and potentially thought provoking ideas about coffee consumption, coffee production, fair trade, and the potential for all aspects of coffee to bolster existing tourism products both in developed and developing countries. Those responsible for tourism development should read this book.Iain Murray: School of Hospitality and Tourism Management, University of Guelph, Guelph, Ontario, Canada in Annals of Tourism Research 38 (2011) 331-346Many useful insights, connections and research ideas percolate through the pages of this frothy concoction. The book is reasonably well balanced, well researched and referenced, quite well illustrated, and clearly excellently edited. While not coffee table size, this volume deserves a place in libraries and places where readers may socialize and reflect while their beverages cool. Cool?Derek Hall, Maidens, Scotland, UK in Tourism Recreation Research Vol. 36, No. 1, 2011The volume offers an eclectic collection of essays, with some fascinating case studies.Marina Novelli, University of Brighton, UK in Tourism Management 32 (2011) 1232-1242