This book is a 'must read' for scholars of sustainability, tourism development and cultural preservation. Innovative grounding in global-local theory is expanded by chapters that traverse individual motive (expectations, goals and values), tourist behavior, souveniring practice, cultural production, authenticity, green development; amongst others. Tourism and Souvenirs constructs original thinking about the influence of souvenirs in tourist motivation, destination image and the attributes that make up the desired tourism experience. Jenny Cave, Lee Jolliffe and Tom Baum have brought together state-of-the-art researchers whose conceptual insights are located in societal and geographic peripheries, but are nonetheless central to theory and practice of the tourism experience. John C. Crotts, College of Charleston, USA This book turns the ubiquitous souvenir into a complicated object of memory, emotion, place, livelihoods, ethics and identities. Tourism and Souvenirs is a timely and important collection that captures key developments and debates in tourism studies. It is essential reading for anyone interested in understanding the multifaceted relationship between souvenirs and tourism. Lynda Johnston, University of Waikato, New Zealand Tourism and Souvenirs contributes to the theory and application of souvenirs by combining advanced conceptual thinking with instructive case studies from diverse settings. The authors are established contributors to the tourism and souvenirs literature. By grouping the various chapters into three parts the book editors have produced a coherent volume for scholars and practitioners. Brian King, The Hong Kong Polytechnic University, Hong Kong