Karen S. Buzzard (BA, Drury College, Springield, MO; MA, University of Iowa, Iowa City; Ph. D. , University of Wisconsin, Madison) is an assistant professor at Northeastern University, Boston, where she teaches courses in broadcasting and communication management. She worked for two years as Director of Research at an independent UHF in Philadelphia and specializes in broadcast ratings and management. She is the author of the forthcoming Electronic Media Measurement Methods: Turning Audiences into Dollars and Sense (Focal Press, 1991)