Soda Politics

Name: Soda Politics
Brand: Oxford University Press
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Taking on Big Soda (and Winning)

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Sodas are astonishing products. Little more than flavored sugar-water, these drinks cost practically nothing to produce or buy, yet have turned their makers-principally Coca-Cola and PepsiCo-into multibillion dollar industries with global recognition, distribution, and political power.

Inhaltsverzeichnis

Foreword (by Mark Bittman)

Introduction

What is soda and why should anyone care?

1) Sodas: the inside story

2) Soda drinkers: facts and figures

3) The sugar(s) problem

Sodas and health

4) Dietary advice: sugars and sugary drinks

5) The health issues: obesity, diabetes, and more

6) Advocating health: soda-free teeth

The soda industry and how it works

7) Meet Big Soda: an overview

8) Obesity: Big Soda's response

9) Marketing sugary drinks: four basic principles

Targeting children

10) Starting early: Marketing to infants, children, and teens

11) Advocating health: Ending soda marketing to kids

12) Advocating health: Getting sodas out of schools

13) Advocating health: Getting kids involved

Targeting minorities and the poor

14) Marketing to African- and Hispanic-Americans: a complicated story

15) Selling to the developing world

16) Advocating health: excluding sodas from SNAP

Playing softball: Recruiting allies, coopting critics

17) "Softball" marketing strategies: Corporate Social Responsibility

18) Investing in communities

19) Supporting worthy causes: health professionals and research

20) Recruiting public health leaders

Playing softball: Mitigating soda-induced environmental damage

21) Advocating sustainability: defending the environment

22) Advocating sustainability: protecting public water resources

Playing hardball: defending turf, attacking critics

23) Lobbying, campaign contributions, and the revolving door

24) Using public relations and front groups

Taking action: soda caps and taxes

25) Advocating health: capping soda portion sizes

26) Advocating health: taxing sugary drinks

27) Advocating for health and the environment: take action

Afterword (by Neal Baer)

Appendix I: the principal US groups advocating for healthier beverage choices

Appendix II: National, state, and local campaigns to reduce soda consumption: selected examples

Selected bibliography

List of tables and figures

Reference notes

Acknowledgments

Index

Produktdetails

Erscheinungsdatum

01. Oktober 2015

Sprache

englisch

Untertitel

Taking on Big Soda (and Winning). Sprache: Englisch.

Seitenanzahl

528

Autor/Autorin

Marion Nestle

Verlag/Hersteller

Oxford University Press

Produktart

gebunden

Gewicht

896 g

Größe (L/B/H)

243/164/45 mm

ISBN

9780190263430

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Portrait

Marion Nestle

Dr. Marion Nestle is the Paulette Goddard Professor in the Department of Nutrition, Food Studies, and Public Health and Professor of Sociology at New York University. Her degrees include a Ph.D. in molecular biology and an M.P.H. in public health nutrition, both from the University of California, Berkeley.

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