Lolli-pop is the latest conceptual still life project by Italian born photographer Massimo Gammacurta. His lollies are edible icons. The brands are as sweet as candy for the palate and the eye. The brand association has in fact been replaced by a new meaning through the materiality and the abstract action painting dynamic gestures. When Massimo first distributed his lolli-pops on the Internet as an art experiment, interest amongst bloggers and fashionistas exploded. With this book, his lolli-pops of world renowned brands are released into the world once again for consumption, but now in print. . . Massimo Gammacurta lives in New York and has worked for publications and brands such as Details, Forbes, Nike, Lexus, Surface Magazine and Esquire UK. He has won many awards and participated in 2009 in the Sweet Fashion Exhibition in Cannes, France, The Master of Hasselblad Exhibition in Hong Kong, Copenhagen, New York and London, and the Instant Book Show in New York.
