
Inhaltsverzeichnis
Part I. The financial-entrepreneurial innovation-technology convergence. - Chapter 1. How Fintech was born? . - Chapter 2. Technological possibilities. - Chapter 3. Entrepreneurship in the Fintech industry. - Part II. Exploring opportunities in Fintech. - Chapter 4. Dynamics of Fintech and the broad financial industry. - Chapter 5. Financial consumer behavior and decision making. - Chapter 6. Consumer segments in the Fintech market. - Chapter 7. Differentiation and sustainable competitive advantage. - Part III. Exploiting opportunities in Fintech. - Chapter 8. Effectuation as a strategic approach. - Chapter 9. Developing a product-market fit. - Chapter 10. Measuring venture performance. - Part IV. Broad outcomes of Fintech. - Chapter 11. Societal outcomes of Fintech. - Chapter 12. Designing a future for Fintech.
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