The Routledge Companion to the History of Advertising

This unique volume critically examines the stakeholders and influences on the production, dissemination, and consumption of advertising - from its early history via the development of mass advertising, to the emergence of the digital age.

Introduction Part I - The Big Picture 1. Advertising in Popular Culture 2. Advertising's Relationship with Marketing: Spouse, Hook-Up, or Problem Child? 3. Advertising Media: From National to Global 4. Advertising and Consumption 5. Advertising and the Economy in Sweden 6. Politics and Advertising 7. 'The Proper Study of Markets is Woman': Gender and Advertising since 1880 8. Representation Matters: Race and Ethnicity in Advertising History 9. Class in Advertising History 10. Advertising and Empire 11. Advertising Colonial Congo Part II - The National Experience 12. The Historical Development of Advertising in Kenya from the Nineteenth to Twenty-First Centuries 13. Advertising in Nigeria: Origins and Development 14. The Development of Modern Advertising History in China 15. Advertising History of South Korea in the Nineteenth and Twentieth Centuries 16. Advertising History in Japan: From the Edo Period to the Internet Era 17. Advertising in Thailand 18. Arab Advertising in the Nineteenth and Twentieth Centuries 19. The Evolving Nature of the Advertising Industry in Israel 20. Advertising and Germany: Professional Development, Cultural Conflicts, and Political Entanglements 21. The History of Advertising in France 22. Catching the Eye of the Beholder: Italian Advertising in the Twentieth Century 23. Cultural Values Reflected in Twentieth Century Irish Television Advertising 24. Advertising in Britain 25. Advertising in Latvia in the Twentieth Century: Finding Its Own Voice 26. Advertising across Political Divides: Consumerism and Ideology in Imperial and Soviet Russia 27. Animating Corporate Communications: Advertisers, Agents, and Audiences in the United States 1870-1920 28. Evolution of the 21st Century Advertising Industry in Mexico: Concentration of Power in the Past and Present 29. Advertising in Brazil: Professional Fields and Consumption Images 30. Overcoming the Tyranny of Distance: Australian Advertising over the Nineteenth and Twentieth Centuries